We are pioneers. We are convenient, nutritious, high performance products. We are one of the first great tasting, high protein energy bars. We are 18-20 grams of protein. Since 1996. We are Promax. The fuel for doing.
1994
The development of Promax Bars began, when Mike Walls, the founder of the company, decided it was time the world had a great tasting energy bar. The directions were very specific: Adults had to love what they saw on the label, and everyone had to love the taste. It took more than two years to get it right. Before launching the line, Promax conducted a nationwide taste test.
The Promax Bar outscored the leading competitors by as much as 12 to 1. In fact, Promax won every category including taste, mouth feel, and overall satisfaction. While taste launched the Promax Bar, it’s the energy, health, and training benefits that make the bar enduring.
2006
The company was purchased by Marwit Capital, a well-respected private equity firm. Marwit’s goal was to add resources and develop new products in order to expand the Promax Nutrition brand as well as broaden its national distribution.
2010
Promax introduced the new great tasting bars, German Chocolate Cake, which continue the Promax tradition of providing great tasting bars with a strong nutritional profile. The German Chocolate Cake combines a chewy, German chocolate core with tasty bits of sweet coconut while smothered in a milk chocolate coating.
2011
Promax launched an update to the look of the bar line, but for the most part kept the same great tasting bars within, making small improvements to the Chocolate Peanut Crunch and Chocolate Chip Cookie Dough
Promax is launching a new marketing campaign with the tagline Promax. Life is Go. The campaign celebrates the multi-faceted lives of Promax users, the everyday warriors who make the most of each day
TOMORROW
Promax Nutrition continues to expand its nationwide distribution and provide aggressive marketing support. With dynamic and attention grabbing programs, Promax is a major force in the nutrition business, setting trends with forward thinking and innovative products that improve how we take care of ourselves.
